Want More Successful Products? Shorten the Market Research Cycle.
If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research services, it is important for us to change how we do business through consistently modifying the services we provide, and utilizing modern frameworks that keep the […]
Case Study: Keeping Track of Your Customer Perception Post-Launch
Continuing our mission to provide concrete examples of the benefits of Insight Streamer LifeCycle, today we follow our product into the post-launch world! Check out previous Insight Streamer LifeCycle blogs, Market Assessment, Conjoint Analysis, Conjoint Pricing Results, Pre-Sales Activities. Why Customer Perception With rare exception, positive, aligned customer perception is the cornerstone of product success. You need to […]
Insight Streamer LifeCycle – Preparing Your Team in Pre-Sales Activities
This quarter we’re sharing the concrete benefits of Insight Streamer LifeCycle, our micro survey solution that follows a product from initial idea to product refinement, and beyond. We’re examining these benefits through the lens of a particular capital equipment and consumable medical product for which we performed several LifeCycle studies. Continuing the Story Thus far, […]
Adaptive Choice-Based Conjoint for Deeper Product Insights Pt 2
Our team has been on a mission to provide concrete examples of the benefits of our service Insight Streamer LifeCycle. Designed to follow your product from upstream to downstream, Insight Streamer LifeCycle is a series of micro surveys developed to get the specific answers you need exactly when you need them most. To fulfill our […]
Adaptive Choice-Based Conjoint for Deeper Product Insights
Product marketers and managers make the best decisions when they have consistent access to data and insights on their products and markets. Our experience has taught us the two most important components of ensuring your insights and market intelligence program is effective: 1) integrate custom research as you need it to fill in the gaps […]
The Beginning of a Product’s Lifecycle – The Market Assessment Research Study
Insight Streamer LifeCycle is designed to compile results from different market research survey-based studies and ad hoc micro surveys designed and fielded throughout your product’s lifecycle into one, unified data set of organized reports. This one location will greatly simplify the continued use and analysis of data and insights created over time, and extend the […]
Insight Streamer LifeCycle: Real World Examples To Tackle the New Year’s Important Market Research Problems
Our team at Actionable Research is very excited about this upcoming 2019 year. While every new year brings its own opportunities for renewal and progress, this year is special; for Actionable Research we are bringing solutions to a few of our clients’ most persistent market research challenges. This upcoming blog series is dedicated to providing […]
5 Signs You’re Not Working With The Right Research Experts
If you saw our blog last week on working with research experts, you may already be working with a market research consultancy, and yet you still may be asking yourself, “how do I know I am working with the right experts?” Many research firms have their own specialties and focus es; it’s important to find […]
6 Warning Signs You Need to Call the Research Experts
As a product marketer, manager, senior executive or product engineer, you need to have solid insight into what makes your markets and customers tick. While there are sources like industry reports, social media, and sales representative feedback, sometimes there are still questions that defy answers. The information is just not available, and it can leave […]
What’s the Common Factor in All Marketing Research Efforts
The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. Big picture improvements in information technology lead to reduced friction between asking questions and listening to answers, increased analytical firepower, and simplified presentation […]
