Creating an Effective Concept Stimulus for Market Research Testing: Three Simple Rules
Three rules to optimize your concept testing stimulus development.
Comprehensive Concept Testing – What It Is and Why It Matters
What Is Concept Testing and Why Is It Important? Actionable Research will help you to explore this topic through our upcoming blog series and whitepaper.
The Collaborative Persona Development Process
How to Facilitate an Inclusive Persona Development Process
Revolutionary Products Risk Product Failure
The final of 5 common flaws which lead to product failure, as identified by the Harvard Business Review, and how to combat it using marketing research.
Products that Require Consumer Education May Lead to Product Failure
The fourth of 5 common flaws which lead to product failure, as identified by the Harvard Business Review, and how to combat it using marketing research.
Higher Product Success Rates Lie in Better Volumetric Forecasting
How Well-Designed Volumetric Forecasting Can Lead You On the Path to Product Success
Time to Leave PowerPoint for Market Research Reporting? Maybe Not Yet.
Time to Leave PowerPoint for Market Research Reporting? Maybe not yet.
How to Integrate Market Research into Making Truly Great Products
Jeff Weiner’s 5 Dimensions to Truly Great Products clarifies the need for product makers to know their audience intimately through market research
Segmentation Your Sales Team Will Own
Create segmentation schemes for your team’s success utilizing primary market research by Actionable Research.
Why You Need to Consider Your Customer AND Their Support Team’s Needs
Understanding the different needs & desires of your customer vs their support team is critical to successful marketing in B2C and B2B
